A marketing campaign is useful and successful for several reasons:

1. Targeted audience communication: Through detailed analyses, it reaches precisely the potential customers who are most interested.

2. Increase brand awareness: It increases the visibility and awareness of a brand.

3. Increased sales: Effective advertising and promotions lead to higher sales.

4. Customer acquisition and retention: Attract new customers and retain existing ones through offers and relevant content.

5. Measurable results: Success is measured through click numbers, conversion rates, and ROI.

6. Competitive advantage: Creative campaigns highlight a product’s unique selling points.

7. Communication: Direct exchange with the target group via various channels.

A successful campaign is characterized by clear goals, relevant content, strategic planning, continuous adaptation, the integration of multiple channels and creative approaches.